Recruiter University

Introduction

This client, operating in the recruitment sector to sell online training courses, has been our greatest challenge as an agency to date. However, the client was already quite knowledgeable about the digital marketing landscape, particularly in SEA and SEO. The search for expertise and a true sparring partner led Recruiter University to Get Lead.

Starting from the beginning

Understanding the client’s insights in this specific sector and truly grasping the nature of their business was crucial before we could begin a Google Ads audit. Once the audit was completed, we used these insights to determine where the Google Ads account needed optimization and improvement.

Identifying beginner mistakes

Beginner mistakes, which we often see in companies managing their own accounts, were immediately apparent:

• Incorrect data and conversion tracking.
• Failing to analyse their budgets within ads.
• Lack of heatmapping implementation to analyse what happens on the website when prospects click on the ads.
• No clear structure or strategy within campaigns and ad groups.

Discussing these issues with Recruiter University was one of the most important aspects. Demonstrating why we identified these issues and why they needed to be optimized was equally crucial. It was crucial that the client understood why these optimizations were necessary.

Achieving real results

Through thorough account optimizations and improvements in strategy and maintenance, we saw both conversions and interaction rates gradually increase.

During multiple sparring meetings with the client, where they repeatedly emphasized the importance of costs and cost-per-click for certain keywords, we encountered a new major problem.

Implementing a full account migration

After identifying what needed improvement and where we should focus, we saw an increase in interaction rates, but conversions were still slow to pick up.

Upon reviewing the Google Ads account, we discovered it was set to the wrong time zone, significantly affecting data accuracy, automated bidding strategies, lead generation, and more. An account migration was necessary to integrate the data and optimizations properly.

Monthly progress

Throughout these various tasks, we observed the following positive trends in Recruiter University’s account:

• The majority of their leads now come from non-branded search terms, finally.
• Improved conversion tracking generated more data, enhancing the campaigns’ performance.
• A significant increase in interaction rates.
• Better budget investments yielded higher returns.

We are proud to say that Recruiter University, with these optimizations, remains a client with immense potential for further improvements and optimizations. This partnership is one that any agency would dream of.

A company that collaborates and actively participates is truly a client to be proud of!