The Skin Clinic

Introduction

The Skin Clinic is a client for whom advertising was a new experience. Optimising and investing in an effective website that resonates with the target audience was essential. After running a Google Ads campaign, which provided us with valuable data and insights, we discovered several key points:

• Prices and quality are critical.
• Social proof and reviews are a must.

From a thorough website analysis and the insights gathered from it, we identified several improvements needed to enhance the user experience for our target audience:

• Make rates and prices clickable.
• Adjust the booking system to make it easier for customers to schedule appointments.
• Invest in reviews and social proof.

Structuring Ads by Location

Following these website optimisations, we were ready to develop an effective strategy. Our previous campaign showed that certain areas within the target zone generated more or less volume. We capitalised on this to better reach the specific target audience in these locations, ultimately increasing the interaction rate (percentage of people who saw the ad and clicked on it).

• We segmented their campaigns based on location.
• We allocated their budget based on search volume by location.
• We adjust their keywords per location.

Achieving remarkable results

Thanks to this effective strategy and a website worth the investment, we saw fantastic results. The client’s monthly revenue doubled. This was visible not only in the Google Ads account and the available data but also through regular calls from the client, who was very happy with the way things were evolving for her business. At one point, we had to pause the ads because their schedule was fully booked.

Clear communication and understanding of the business

The greatest benefits for both the client and Get Lead are communication and transparency. When we noticed that certain budgets on specific campaigns were not yielding returns, we communicated this with the client, keeping them informed about where money was being gained or lost. This built trust, allowing both parties to grow.

We are proud to say that in collaboration with the client, we have truly helped the business grow. Revenue has doubled, while the monthly investments in Google Ads and our agency have remained the same.

Leveraging influencers for enhanced engagement

Additionally, the client collaborated with various influencers, who provided tips and tricks. From our perspective as an agency, it was crucial to give the Instagram page a more professional look to showcase the value and quality of The Skin Clinic to potential customers from the influencers’ audience. While we do not offer content marketing services, we do collaborate with other companies that can provide this value and investment.

This comprehensive approach ensured that The Skin Clinic’s online presence was polished and professional, effectively attracting and converting potential clients from the influencers’ networks.

Summary of our results

Before spending a lot of money on advertising, we first needed to upgrade the website.

After improving the website, but still not having an optimal overview of all possible options and prices: the first appointments started coming in, making the client hopeful for what was coming.

After also improving the offer page with all possible options to choose from and book an appointment: the conversions started coming in at a rapid pace.